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Reasons to Incorporate Mobile Marketing into Business Marketing Plans

Category: Branding, Marketing

Mobile marketing offers a powerful advertising medium that can launch your business to the next level. Those who opt-out of this marketing strategy are certain to lose out on potential sales. This venue offers the potential to reach unlimited customers, as long as campaigns are targeted toward an appropriate target market.

There is an art to mobile marketing, so business owners must take time to understand the process to fully capitalize. It is estimated there are more than 5 billion cell phone subscribers. Businesses who learn how to master this advertising strategy can establish their brand as a household name.

In addition to learning how mobile marketing works, companies need to learn how to incorporate mobile marketing strategies into their current business plan. As with all types of marketing, there will be trials and tribulations. Advertising campaigns will require ongoing testing to ensure ads provide a good return on investment.

Several options exist for incorporating mobile marketing strategies. However, before engaging in this form of advertising it is crucial to research and understand guidelines set forth by the Federal Trade Commission (FTC).

Handheld devices are an intimate form of communication. It is important to establish an opt-in subscription to obtain permission from customers. Otherwise, this form of advertising is considered spam and can cause companies to be blacklisted from sending marketing messages to cell phone users.

Careful consideration should be given to advertisements sent to mobile phones. This form of advertising requires companies to be discretionary and respectful. Advertisements should be short, concise, and easily viewed on handheld devices.

Sending ads to cell phones allows companies to effectively provide time-sensitive offers to subscribers. Companies can provide private offer sales announcements, discount codes, money-saving coupons, and ‘flash sale’ announcements that require subscribers to quickly act to receive sale offers.

Mobile marketing offers an affordable option to build brand recognition. Companies can provide subscribers with company-branded ringtones, wallpapers, games, and mobile apps to keep their name in front of consumers. These types of promotional items can also be shared with others which make them a good lead generation tool.

It is wise to determine goals before investing funds into mobile marketing campaigns. Companies need to determine if marketing messages will be used for direct selling or building brand awareness. This will help determine how often messages should be sent, as well as the type of ads required.

Lastly, companies need to establish marketing budgets which include funds for developing, implementing, and tracking campaigns. Budgets should provide sufficient funds to cover employee salaries.

No one is capable of handling all facets of marketing alone. At minimum, one employee is needed to create and track advertising campaigns. Business owners who try to manage all aspects of running a business on their own rarely achieve their full potential.

Sole proprietors and small business owners often find it beneficial to work with an online marketing company. Working with professionals can reduce the amount of time required to develop and track ad campaigns.

Venturing into mobile marketing requires research, a solid marketing plan, and an adequate number of employees to effectively manage campaigns. This advertising niche is virtually untapped, but won’t stay that way for long. Companies that learn how to capitalize on the power of mobile marketing have the opportunity to dominate their niche.